A Account Payable Autocratic Leadership Advertising Average costs Assets B Batch production Bonus Brand Brand image Break-even Building customer relationships Business cycle Business ethics Business Objectives Business Plan C Capital Employed Cash flow Cash flow forecast Cash Inflow Cash outflow Chain of command Commission Communication (effective) Communication barriers Competitive pricing Cost plus pricing Crowd Funding
Table Of Contents 5.3.1 What is Profit? Why is Profit Important? Importance of profit to private sector businesses Difference between profit and cash 5.3.2 Income Statements Main features of an income statement Unsurprisingly as profit or “the bottom line” is the ultimate objective of nearly all business activity, questions on calculating profit or evaluating the profitability
3.4.1 Justify marketing strategies appropriate to a given situation: You need to know how to apply the marketing mix to different target markets, analyse what are the most important parts of the marketing mix, and recommend the most suitable marketing strategy. Marketing strategy is the overall plan for achieving a businesses marketing objectives, within the
3.2.1 The role of market research and the methods used Market research definitely comes under the “boring but important” category. The more a business knows about potential consumers, competitors and the market the greater the chance of success. Market research allows a company to explore a target market and get opinions and other feedback from
